Poseidon Knowledge Center
What Does it Mean to Niche Down and Why is it Important to Sales
Why You Need to Niche Down to Become More Profitable Needs to be Replaced Ever been told to "niche down"? Who hasn't right? Whether we like it or not, some things became cliché for a reason, and niching down is one of them. In short, it's all about…
10 Cold Email Writing Tips To Create The Perfect Cold Email Templates and Cold Email Examples
10 Cold Email Writing Tips To Create The Perfect Cold Email Templates and Cold Email Examples Most likely, your inbox is overflowing with promotional emails, some of which are cold sales outreach. As a sales representative, you might be a little more…
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10 Things To Consider When Trying To Create an Ideal Customer Profile (ICP)
10 things to consider when trying to create an ideal customer profile 10 Things To Consider When Trying To Create an Ideal Customer Profile (ICP) By persuading someone to purchase your goods or service, you've successfully created a customer…
15 B2B Sales Influencers To Follow On LinkedIn
15 B2B Sales Influencers To Follow On LinkedIn One of the easiest ways to get quick headway in your sales and marketing career is to follow sales influencers on LinkedIn. As Mark Hunter puts it, "it is not about having the right opportunities. It is…
10 Tips To Improve Linkedin Connection Request Acceptance Rate
10 Tips to improve Linkedin Connection Request Acceptance 10 Tips To Improve Linkedin Connection Request Acceptance Rate Consider a scenario where you're entering a party you don't know many of the attendees. You have two choices: either introduce…
4 Weeks SDR Onboarding Plan: Playbook and Guide for a Successful SDRs Sales Onboarding Process
4 Weeks SDR Onboarding Plan: Playbook and Guide for a Successful SDRs Sales Onboarding Process Is the ramp-up time for your Sales Development Reps (SDRs) too long? The most recent study by The Bridge Group indicates that it typically takes slightly…
7 Tips For Reducing Sales Meeting NO-SHOWS
7 Tips For Reducing Sales Meeting NO-SHOWS Have you ever felt the frustration of waiting on a prospective lead but eventually, you didn't get to have any conversation? Perhaps, you have even had to send an email or schedule a call or sales meeting…
A Day In The Life Of an (SDR) Sales Development Representative
A Day In The Life Of an (SDR) Sales Development Representative A sales operation cannot function without qualified leads. Speaking with individuals who aren't a good fit for your product is pointless. Qualified leads do not, however, appear overnight…
ABM Strategy: Account-Based Marketing Playbook For B2B Startups
ABM Strategy: Account-Based Marketing Playbook For B2B Startups Account-based marketing, at its core, focuses on particular accounts and companies. In ABM instead of trying to attract large groups of people to your site, nurturing them with emails…
Best GTM Strategy For Insuretech Startup Companies
Best GTM Strategy For Insuretech Startup Companies The insurance sector is being fundamentally changed by technology-driven innovation. Emerging technologies like telematics, machine learning, deep learning, and automation have completely changed the…
Cold Email Formula That Works
Cold Email Formula That Works Hello, this is spam. Alternatively, if your unsolicited email does make it to the inbox, it's either deleted, blocked, or, in some cases if the prospect is feeling especially irritated, or blacklisted. Not nice, is it…
Cold Email vs LinkedIn vs Cold Calls: Best Outreach Channel For Generating Leads
Cold Email vs LinkedIn vs Cold Calls: Best Outreach Channel For Generating Leads Have you ever wondered what the best channel for generating leads could be? Nothing seems to be working, from cold calling to LinkedIn to sending cold emails. Perhaps…
Firmographic Data: Why and How You Should Use Firmographics In Your Outreach
Firmographic Data: Why and How You Should Use Firmographics In Your Outreach For any organization to be successful, they need to understand the specific needs of its customers. And this is why most B2B marketing and sales teams are advised to focus…
Google Search Operators That Reduce Prospect Research Time
Google Search Operators That Reduce Prospect Research Time You'd probably agree that using Google for prospect research is simple. You can quickly and easily find a relevant set of results by simply typing your search term into the search bar…
How To Differentiate Between Customer Journey and Buying Stages: Customer Journey vs Buyer Journey
How To Differentiate Between Customer Journey and Buying Stages: Customer Journey vs Buyer Journey The terms "buying stages" and "customer's journey" are most frequently used to describe the procedures businesses use to acquire and keep customers…
How To Use Attachments In Your Cold Prospecting: Benefits of Adding Video, PDFs and Docs To Your Outreach
How To Use Attachments In Your Cold Prospecting: Benefits of Adding Video, PDFs and Docs To Your Outreach Do videos and attachments in cold outreach increase or decrease the effectiveness of your message? Does it affect delivery, open, and reply…
Improve Your Social Selling and Customer Journey Using Dynamic Content
Improve Your Social Selling and Customer Journey Using Dynamic Content Dynamic social media content is that which elicits reactions, garners shares, and satisfies a need. Asking yourself if you would share the content if it appeared in your newsfeed…
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Relevance (Personalized) Cold Outreach At Scale: How It Works For A Typical Sales Outreach Campaign
Relevance (Personalized) Cold Outreach At Scale: How It Works For A Typical Sales Outreach Campaign Personalized emails are a great way to convert prospects into leads, and so for a while now, cold outreach has been a walk in the park for many lead…
Sales Followup Strategies: Master The Art of Following Up
Sales Followup Strategies: Master The Art of Following Up Follow-up is an art that isn't covered or taught in management or business school. If you properly cultivate this art, your chances of success in your jobs, businesses, or personal lives…
The Secrets To Hit Your Sales Quota Every Month
The Secrets To Hit Your Sales Quota Every Month Like other job requirements, sales also require that the salesperson grows over their years of experience. From learning the ropes as a rookie to being an amateur and finally being a sales professional…
LinkedIn Automation Warnings- What are they and How to Avoid Them
What is the LinkedIn Automation Warning? Linkedin Automation warnings For many, their LinkedIn profile isn't used for just selling. After all, it is a social platform. It's why a lot of sellers can be hesitant using automation tools. Ironically…
LinkedIn Sales Navigator Tips – Part 2 Tips for Better Prospect Nurturing
Using LinkedIn Sales Navigator Tips – Part 2: Nurturing your Prospects Linkedin Sales Navigator In part one of this series, we shared tips for better prospecting on Sales Navigator by sales and marketers. But sales prospecting is only part of the…
LinkedIn Sales Navigator Tips – Part 1: Tips for Better Prospecting
Using LinkedIn Sales Navigator Tips – Part 1: Better Prospecting Better prospecting with Sales Navigator LinkedIn is a magical platform for your sales efforts. For some, they think inmail is the only way to use LinkedIn for sales, but sales navigator…
A Guide to Account Based Sales
A Guide to Account Based Sales A Guide to Account Based Sales Marketing and sales have stayed the same for a long time. Cold calls and outbound have been proven tried and true but we might be entering a new time for the industry. Account Based Sales…
3 Best Sales Prospecting Methods
3 Best Prospecting Methods Sales reps often find prospecting a herculean task and the most tedious aspect of the sales process. That may be right, as prospecting requires that you devote a substantial amount of time, effort and resource materials to…
Getting Prospecting in Sales Right
Prospecting Can Make or Break Your Sales Team Needs to be Replaced All of the potential customers you want to sell to are your prospects and they make up the foundation of your team's pipeline. So if your prospects are the people your sales and…
Account Based Sales Success
Account-Based Sales and How to Be Successful Needs to be Replaced The account-based sales process is used by sales teams to identify and target key accounts that have the greatest potential for generating sales with the right prospects. The account…
A Guide to B2B Account Based Marketing (ABM)
A Guide to B2B Account Based Marketing (ABM) A Guide to B2B Account Based Marketing (ABM) Account-Based Marketing or ABM provides organizations with a significant return on investment work their B2B marketing and lead generation tactics. In this…
How Many Customer Touchpoints Do Your Sales Reps Need to Close a Deal?
How Many Sales Touchpoints do You Need During the Customer Journey How Many Sales Touchpoints do You Need During the Customer Journey According to TrueList, it takes 8 touches from sales reps to close deals. Of course, this will always vary, but it's…
SDR as a Service- How to Outsource your B2B Lead Generation and Sales Development
SDR as a Service Could be Your Sales Development Solution Needs to be Replaced Sales Development Reps or SDRs are key to earning qualified leads throughout the sales process. Unfortunately finding qualified salespeople that can deliver results is…
Your Outbound Sales Strategy Can be Better than your Inbound One with Some Work
Outbound Sales isn't the Problem. Your Outbound Strategy Is Outbound Sales isn't the Problem. Your Outbound Strategy Is Every day we speak to sales managers and directors that struggle to make anything come of their outbound sales process. This is…
The Role of Visual Prospecting in Sales
The Role of Visual Prospecting in Sales Visual prospecting is a powerful sales technique that can help you close more deals and boost your sales pipeline. By quickly identifying potential customers and understanding their needs, you can create…
Safe LinkedIn Automation Tools Dramatically Improve Lead Generation
Safe LinkedIn Automation is Possible for Your Sales Team Needs to be Replaced It's 2022 and the most popular LinkedIn automation tools are changing how social selling works. But there's still a lot of worry about how safe these tools are and whether…
Are Sales Jobs Hard: 3 Reasons Why You Think Sales is a Tough Job
3 Reasons Why Sales is Hard and How Social Selling Can Make a Difference 3 Reasons Why Sales is Hard and How Social Selling Can Make a Difference The rise of social media has had a profound effect on B2B selling over the past few years. Working in…
What is a Value Proposition and a Modern Example that Does it Right
What is your Value Proposition and Why it Matters Needs to be Replaced What is your company's competitive advantage? Why would someone want to buy from your company instead of a competitor? Your company's value proposition is not just a simple…
Is Speed to Lead a Sales Myths? Lets Uncover the Truth
The Truth of Speed-to-Lead and 3 Sales Myths to Ignore The Truth of Speed-to-Lead and 3 Sales Myths to Ignore When prospects reach out to your business and become a lead, they want you to reach out fast! Speed-to-Lead helps drive higher conversion…
SDR Training that Helps Avoid Long Ramp Times
Training SDRs to Avoid Long Ramp Times and Improve Sales Development Training SDRs to Avoid Long Ramp Times and Improve Sales Development Sales Development Representatives (SDRs) are the key to success for any sales team. They are responsible for…
Outbound on LinkedIn: It's the Best Outbound Sales Tool to Find Qualified Prospects
Use Outbound on LinkedIn and Win Use Outbound on LinkedIn and Win Many businesses emphasize inbound sales and lead generation over an outbound strategy. B2B owners and founders that do this are damaging their own sales process. Outbound sales are…
Omnichannel Sales: The Outreach you need to Drive your outbound sales
Outbound Strategies that Leverage Omnichannel Sales are Thriving Outbound Strategies that Leverage Omnichannel Sales are Thriving The buying experience for customers is more different today than it has ever been. A study conducted by Google found…
Learnings from The Ultimate Sales Machine
Learnings from the Book "The Ultimate Sales Machine" A Book review from The Ultimate Sales machine This book review kicks off our book series where we review some of the most important sales books of the last decade. Popular Highlights If you are a…
Omnichannel Outreach Improves the Customer Experience
Omnichannel Outreach Needed Across Sales and Marketing Omnichannel Outreach is Needed in Sales and Marketing Communication Channels used to be Separate, but Seamless use of Omnichannels is Where Sales is Going Have you heard of the term omnichannel…
How to be more buyer centric
5 tips to create a more buyer centric sales process How to be more buyer centric in just 5 easy tips In today's market, buyers are more likely to be looking for a quick, easy way to find the right software for their business. This means that your…
How to Sell with LinkedIn Sales Navigator: Everything Your Sales Team Should Know
How to Sell with LinkedIn Sales Navigator – A Guide from Poseidon # How to Sell with LinkedIn Sales Navigator – A Guide from Poseidon If you're in B2B sales and not using LinkedIn Sales Navigator your sales professionals are missing out. LinkedIn…
LinkedIn Outbound Sales Tactics - Proven Outbound Strategies
LinkedIn Outbound Sales and Lead Generation that Work LinkedIn Outbound Sales and Lead Generation that Work. Need help to use LinkedIn and leverage outbound tactics that work? LinkedIn is a great platform for B2B business development and sales…
LinkedIn Outbound Sales Tactics - Proven Outbound Strategies
LinkedIn Outbound Sales and Lead Generation that Work LinkedIn Outbound Sales and Lead Generation that Work. Need help to use LinkedIn and leverage outbound tactics that work? LinkedIn is a great platform for B2B business development and sales…
Exporting contacts from Linkedin using Poseidon
Use Poseidon to export contacts from Linkedin Sales Navigator Exporting contacts from LinkedIn Sales Navigator for cadencing. Once you have a sense of the product or service that you're selling and the market that you're selling it to, the next step…
6 ClearSlide Alternatives to Improve Your Sales Engagement
6 ClearSlide Competitors to Improve Your Sales Engagement Effective working processes build the foundations of successful businesses, while engagement tools establish lasting and fruitful customer relationships. Today, selling techniques alone could…
6 Data-Driven Reasons to Use LinkedIn for Networking in 2022
6 Data-Driven Reasons to Use LinkedIn for Networking in 2022 Available data shows that it's no longer feasible to ignore LinkedIn, the online resource that helps millions of people find jobs and expand a professional network more effectively. With…
Using LinkedIn Sales Navigator in addition to cold calling
Using LinkedIn Sales Navigator in addition to cold calling Using Sales Navigator on Linkedin For salespeople, cold calling has always been one of the most effective ways to sell. Since the start of the pandemic, more people have been working from…
Using Poseidon to Cultivate your Network
Use Poseidon to Build your Network Using Poseidon to build your network. How many times have you heard the phrase, "It's not what you know, it's who you know?" We're here to tell you that this is truer than ever - And this has been accelerated by the…
LinkedIn for Sales: 6 Techniques Every Manager Should Know
LinkedIn for Sales: 6 Techniques Every Manager Should Know Let's face it, LinkedIn has become an integral part of many business processes that no one can afford to ignore. The platform, however, is more complicated than it seems from the first…
Top 5 Competitors to Highspot Sales Enablement Tool
Top 5 Competitors or Alternatives to Highspot Sales Enablement Successful businesses are driven by successful sales strategies that rely on effective and up-to-date techniques and instruments. In times when competition intensifies, and marketing…