Starting An RIA From Zero: AUM Growth Guide

Starting an RIA without AUM seems hard. Many think you need lots of assets managed to begin. This post shows steps to open a registered investment advisory firm with no AUM. Keep reading for tips and ideas.

Key Takeaways

• You don't need $100 million in AUM to start an RIA. Focus on giving good advice and building trust.

• Pass the Series 65 exam, choose how to register (with the SEC or state), and file Form ADV Parts 1 and 2.

• Use software for compliance, select a custodian for client assets, and think about Turnkey Asset Management Platforms (TAMPs) to help run your firm.

• Market your RIA with a strong website, use local SEO, and network in your community to build a client base.

• Starting without AUM gives you freedom and a chance for long-term growth as you focus on serving clients well.

Understanding RIAs and AUM

Transitioning from the introduction, let's explore the concepts of RIAs and AUM. RIAs, or registered investment advisors, are either firms or individuals who provide investment advice to clients.

They are required to register with either state authorities or the Securities and Exchange Commission (SEC), based on the amount of money they manage. AUM, or assets under management, represents the total market value of all investments managed by an RIA for its clients.

For financial advisors considering starting their own firm, it's essential to fully comprehend these concepts. Understanding the functionality of RIAs and the significance of AUM can assist them to make informed decisions while setting up their business.

It steers them in selecting services, determining fees, and complying with rules established by bodies like the SEC or FINRA. This knowledge can also be beneficial in communicating with potential clients about distinguishing aspects of their firm.

Debunking Myths About Starting an RIA Without AUM

Starting an RIA without AUM isn't as impossible as you might think. Myths like needing $100 million AUM or facing compliance challenges are just that - myths.

Myth #1: You need $100 million AUM to start

You do not need $100 million in assets under management (AUM) to open an RIA. This idea stops many from trying, but it's not true. Starting small is okay. Many successful RIAs began with much less and grew over time.

The key is focusing on quality advice and building trust with clients.

Working as a financial planner or investment adviser without huge AUM shows you can still offer great service. You just need to file the right forms, like Form ADV parts 1 and 2, and follow regulations for client funds and accounts.

Your RIA firm can then start helping individual investors grow their assets, no matter your starting size.

Myth #2: Compliance is impossible without significant AUM

Many people think you need a lot of client assets to meet compliance rules. This is not true. Small RIAs can follow the law without huge AUM. The key is understanding what is needed for your firm size and finding the right tools.

Firms use software to help with compliance tasks at a low cost. This means even new advisors can keep up with laws and regulations. Next, we will talk about licensing and registration requirements.

Myth #3: You can’t compete without a broker-dealer affiliation

You can compete without a broker-dealer affiliation. Many RIAs succeed without one. In fact, being independent can offer more flexibility and control over your offerings.

Without a broker-dealer, you are free to select the best investment solutions for your clients. This independence allows you to serve them better and differentiate yourself in the market.

It's not about affiliations but delivering value to your clients.

Licensing and Registration Requirements

To begin an RIA, it's essential to successfully complete the Series 65 exam and submit Form ADV Parts 1 and 2. For further information, explore our blog.

Passing the Series 65 Exam

Passing the Series 65 Exam is a crucial step to become a registered investment advisor (RIA). This exam, also known as the Uniform Investment Adviser Law Examination, is administered by FINRA and covers laws, regulations, and ethical practices relevant to providing investment advice.

The exam consists of 130 multiple-choice questions and needs a score of at least 72% to pass. Once you pass this exam, you can offer investment advice on behalf of your firm within state or federal jurisdictions according to your AUM.

The Series 65 Exam focuses on topics such as types of investments, economic factors affecting investments, laws and regulations, client communication standards, ethics for advisers, securities markets dealings & pricing models.

Federal vs. State Registration

When registering as an RIA, you have the choice of getting registered with the Securities and Exchange Commission (SEC) or at the state level. Federal registration is necessary for firms managing over $110 million in AUM, while those with lower AUM must register with their respective state securities authorities.

State registration requirements may vary based on location, but it's generally more cost-effective than federal registration and involves less administrative burden. Both options offer benefits depending on the size and scope of your firm.

Moving forward to "Filing Form ADV Parts 1 and 2" let's understand how this crucial step can contribute to establishing your RIA without AUM.

Filing Form ADV Parts 1 and 2

When beginning an RIA, registering with either the SEC or state securities authorities includes filing Form ADV Parts 1 and 2. This form provides essential information about your investment advisor business, its key personnel, business practices, conflicts of interest, and disciplinary history.

Form ADV Part 1 is submitted electronically through the Investment Adviser Registration Depository (IARD) system and requires details on your firm's structure, services offered, client types, assets under management (AUM), any affiliations or control over other firms as well as any regulatory problems.

After completing Part 1 of Form ADV come tackling Part 2 – paperwork that contains disclosure brochures for both clients and regulators. It conveys firm policies around fees charged to clients, potential conflicts of interest that may affect clients' interests along with methods for resolving them fairly and more.

Building Your RIA Without AUM

Building an RIA without AUM involves establishing a business entity and selecting a custodian. Utilizing TAMPs (Turnkey Asset Management Platforms) can also help in this process.

Establishing a Business Entity

When establishing your RIA, you will need to set up a business entity. This involves choosing between a limited liability company (LLC) or a corporation. The LLC is popular due to its flexibility and simplicity in terms of ongoing administration and tax filing requirements.

It's also important to consider the state in which you plan to operate as each state may have different rules regarding the formation and maintenance of business entities, so researching this thoroughly is crucial.

Selecting a Custodian

When selecting a custodian for your RIA, it's crucial to consider factors such as the services and support they offer. A custodian should provide a secure platform for managing client assets and also support functions like trading, reporting, and compliance assistance.

Look for a custodian that aligns with your business needs and provides the necessary tools to effectively manage client accounts. Ensure the custodian offers a wide range of investment options, robust technology solutions, and excellent client service to meet your clients' needs effectively.

Utilizing TAMPs (Turnkey Asset Management Platforms)

After choosing a custodian, an essential step in establishing your RIA without AUM involves utilizing TAMPs (Turnkey Asset Management Platforms). These platforms offer access to investment solutions and support services, enabling RIAs to provide diversified portfolios and asset management strategies to their clients.

Partnering with TAMPs allows RIAs to simplify portfolio construction, rebalancing, and reporting while reducing operational burdens.

TAMPs also empower RIAs to access high-quality investments across various asset classes, offering clients the opportunity to take advantage of a wide range of investment options. Moreover, these platforms facilitate efficient trading execution and assist RIAs in maintaining compliance with regulatory requirements.

Marketing Your RIA

When marketing your RIA, create a dynamic website and build an engaging online presence to attract potential clients. Leverage local SEO strategies for client acquisition and focus on networking to establish a strong client base without relying on AUM.

Creating a Website and Online Presence

Creating a website for your RIA is essential for reaching potential clients. Your site should be user-friendly and informative, showcasing your services and expertise to attract new clients.

Utilize local SEO strategies to improve visibility in online searches, making it easier for potential clients to find you. Moreover, networking within your community can help build a client base through personal connections.

Leveraging social media platforms can also enhance your online presence and reach a wider audience.

To establish trust with prospective clients, consider including professional profiles of your team on the website along with testimonials from satisfied customers. A well-designed website that highlights relevant information about your RIA can set you apart in the industry and help attract new clients looking for financial advice or investment management services.

Leveraging Local SEO for Client Acquisition

When marketing your RIA, leveraging local SEO is crucial for acquiring new clients. Optimizing your website and online presence with relevant keywords such as "registered investment advisor" and "asset managers" can enhance visibility in local searches.

Utilizing location-based keywords and creating localized content can attract potential clients in your area looking for financial services, ultimately driving more traffic to your RIA website.

Engaging with the community through local events or sponsorships can also boost visibility and credibility, attracting prospective clients seeking personalized investment advice.

In networking to build a client base, creating a strong online presence through effective local SEO strategies significantly contributes to increasing the visibility of your RIA within the target market.

Networking to Build a Client Base

After comprehending how local SEO can aid in acquiring clients, networking is equally crucial. Networking allows you to connect with potential clients and other professionals in the financial industry.

Participating in industry conferences, joining local business groups, and engaging in community events can all provide opportunities to meet new people who may be interested in your RIA services.

Building relationships through networking helps create reliability and credibility for your RIA within the community. Moreover, it allows you to learn from others' experiences and gather insights that could benefit your firm's growth strategy.

Benefits of Starting an RIA Without AUM

Starting an RIA without AUM offers greater freedom and long-term growth potential. Find out more about the benefits by reading our blog!

Greater Freedom and Flexibility

Starting an RIA without AUM provides the freedom to operate your firm with fewer financial constraints. This allows you to offer services such as hourly fees and customize investment strategies to align with clients' budgets.

This approach broadens your market reach and facilitates the delivery of personalized investment solutions. Additionally, this adaptability empowers RIAs to develop their businesses at their own pace, with reduced ongoing expenses and minimal minimum net worth requirements.

Long-Term Growth Potential

Starting an RIA without AUM offers substantial long-term growth potential. As you develop your client base and assets under management (AUM) naturally increase, so does the revenue of your firm.

By delivering top-notch services and financial advice to clients, your RIA can attract more clients and grow their investments over time, contributing to sustainable expansion. This method allows you to concentrate on delivering value to clients while gradually expanding your business.

Conclusion

In conclusion, commencing an RIA without AUM is feasible and can be accomplished with thorough planning and resolve. By understanding the misconceptions, carefully meeting licensing requirements, and strategically constructing your RIA, it is possible to establish a thriving firm without depending on AUM.

Embracing the advantages of greater freedom and flexibility in managing client assets reinforces the potential for long-term growth. With careful preparation and dedicated marketing efforts, embarking on this path towards an open RIA presents a promising opportunity for those seeking more than just traditional investment models.

FAQs

1. What does it mean to open an RIA without AUM?

Opening an RIA, or a Registered Investment Advisor firm, without Assets Under Management (AUM) means starting your own investing business even if you don't have any ongoing costs from managing client assets.

2. How do I get my firm registered at the federal level?

To register your firm at the federal level, you must follow specific regulations and guidelines set by financial authorities. For example, FINRA manages these processes and can provide guidance on how to comply with their rules.

3. What are some of the ongoing costs I should expect when opening an RIA?

The ongoing costs for opening an RIA can vary widely based on your business model and services offered. These might include office space rent, technology expenses, professional liability insurance fees, licensing renewals and more.

4. Can anyone start an RIA?

Yes! If you're passionate about investing and helping others grow their wealth responsibly, then starting a Registered Investment Advisor could be a great career path for you.