10 Cold Email Writing Tips To Create The Perfect Cold Email Templates and Cold Email Examples
Most likely, your inbox is overflowing with promotional emails, some of which are cold sales outreach. As a sales representative, you might be a little more receptive to reading them than the average recipient, but you still might choose to disregard a sizable portion of them.
You might feel intimidated when it's your turn to send the message because there may not be a creative way to begin a virtual door-to-door introduction. It's challenging to stay on top of the most recent email conventions and develop a strategy that is tailored to the prospect while remaining practical for you.
Cold emailing is a sales strategy that enables your business to gain new clients by making a highly personalized sales pitch. Numerous people believe that sending cold emails is "spammy" or just unimportant (outdated as they say).
Cold emailing is effective and has a long history of success. Cold email writing can be challenging because it calls for a dependable, focused strategy. If your cold emails are not working, there is something wrong with the way you are writing them.
A well-planned cold email campaign receives a 30% response rate on average. One needs to follow a few important procedures when cold emailing in order to get the desired results. These procedures are made to produce results while also assisting you in reaching your objectives.
This article thoroughly explains how to write a perfect cold email and includes tips to keep in mind so that your business has the best possible chance of expanding and reaching new heights.
Why Your Cold Email May Appear Spammy
Let's look at the workplace to understand why too many prospects aren't responding to your emails. According to a University of Waterloo study, the following are the main reasons why people put off responding to emails.
The length of time or effort needed to process the email
Who is the sender?
Number of email recipients overall
The workload and setting of the recipient
The message's pressing nature
Most of the time, your prospects are reached at work, and even if they aren't, all of the aforementioned factors still apply. Cold email outreach focuses on influencing and interacting with people. When each prospect is approached with the genuine intent of aiding them, this is simpler to accomplish. Sometimes salespeople and marketers fail to remember that they are interacting with people who have emotions and their own problems.
To get more responses, start treating your prospects as more than just a statistic. To put it another way, you must add empathy to your cold emails. That's all.
10 “Ground Rules” On How To Write A Cold Email Copy For Your Cold Email Outreach Without Relying On Good Cold Email Templates and Best Cold Email Examples
There is no one way to write the best cold email. In order to write flawless email copy, there are a few rules we must follow in order to write a cold email. These "ground rules" will enable you to establish stronger connections with your prospects, increase engagement levels, and ultimately directly affect your conversion rates.
Developing a relationship with your prospect is one of the fundamental tenets of cold email writing. Keep in mind that they don't know anything about you or your company. Instead of emphasizing what you're selling in the email copy, focus on the recipient.
Put yourself in their position as you write the email copy. A prospect should believe that your business is aware of their pain points from the first email they receive to the last. Deals are stifled when you jump the gun and begin closing them immediately.
Give your potential customers a chance to describe their problems to you. After you have a clear understanding of their problems, provide them with helpful solutions using your product or service. Make the solution specific to their problems; this approach works well and improves the reply rate because it explains to the client how the problem will be solved.
By doing this, you have a better chance of getting them to become paying clients. You can discover a little bit more about your prospect with each response you receive from them. Focus on that, and take advantage of it to learn how severe their problems are.
People may feel, well, cold after receiving cold emails. But that's because the majority of people are ignorant of the strategies for getting them to read and answered. Wish to learn some of those techniques? Okay, here we go.
1. Laser Targeting
Despite the fact that many of the recipients aren't qualified to begin with, don't scrape emails randomly from the internet and sending them all a pitch. Additionally, try not to concentrate too much on your goals and needs. Instead, try and qualify your prospects so you can craft emails that are motivated by empathy rather than self-interest.
Make sure the leads you send your email drip campaign to are similar to one another and are sent in small batches. Put the managers in one campaign, for instance, and all the vice presidents in another.
Each email you send should be tailored to the recipient. Don't save time by sending everyone the same email. Every interaction should be tailored to the particular lead group you are pursuing.
2. Use A Subject Line That Piques Interest
Your cold email's subject line deserves much more consideration than its body. If anything, think of it as the key that opens the door to your message. The subject line is the first thing a prospect looks at. A good rule of thumb is to include a clever and catchy subject line.
You can also test which subject lines are getting the highest open rates with A/B testing. Personalizing your subject line will result give you on an average a 50% increase in open rates.
You can personalize your subject line by including things like the recipient's first and last names, their birthdays, anniversaries, location, and interests. Your email may not be read if the subject line is poorly written. Internet Service Providers (ISPs) consider spammy words like "free," "buy," "guarantee," and "special" to be "spam trigger words" and will move your email to the spam folder if you use them.
Your email deliverability will suffer as a result, and your sender reputation may also suffer. Even worse would be if the recipient themselves marked the email as spam if they noticed the use of spam trigger words. Also, try and avoid using emojis in your subject line.
3. Your Email First Line Should Be Personalized
The bulk of the work is being done by your first line. Your prospects are more likely to continue reading if you have a compelling first sentence. You only have a few seconds after the email is opened to capture their interest. Our attention spans are short because we live in a digital age.
Our attention span has recently decreased to 8 seconds, according to a recent study. With this knowledge in mind, good cold email copywriting is needed to make the most of the 8 seconds that pass between the email subject line and snippet being skimmed and the opening line being read.
You must personalize your opening line in a way that sparks interest. Do your research on the potential client! Do a thorough background check on them, their company, and the sector they work in. Establishing a rapport with a little flattery will also help; just be careful not to go overboard and list all of their recent accomplishments (that's a surefire way to make it look spammy).
So how do you come up with a strong first line?
Linkedin profile contains their activity, endorsements,
recommendation and job history
Blog posts published
Understanding of their website/product
4. Make Your Email Short
Nobody wants to waste their time. Everyone seeks as much information as they can. If you don't excite people, they won't respond to you. It would be good if you could limit it to six sentences or less. 5th grade writing.
5. Add Value
Do you know what is effective? Adding value that is pertinent to what you do and being as specific as you can with your request The worst cold emails make a lot of demands without outlining what will be provided in return.
Consider this: Would you assist a stranger who messaged you unexpectedly and requested a job? Instead, make sure to clearly explain in your email what you do and how it relates to the recipient's work.
Before creating your message, fill in the following blank: "In exchange for [X], I can provide you with [Y]." Make sure there is a Y even though you don't want to write it in a robotic manner.
6. Have A Good Signature
Most clients view your signature as a symbol of trust. While it shouldn't detract from the copy, your signature must attest to your legitimacy as a real person. Keep in mind that this is the recipient's first email from you, so avoid setting off their "Spidey senses."
Good signatures are concise and contain the information below:
URL of the website or another online profile (e.g. LinkedIn)
7. Make Your Ask Small
Make your request simple or something that would require the recipient to put in minimal effort, and be upfront and honest about why you are sending the email.
Despite what some marketing gurus may claim, very few random people will agree to have lunch with you or take time out of their busy day to schedule a lengthy meeting with you just because you ask them to.
Start small when making a pitch instead of making the biggest request you can think of. What do you absolutely need from this person? An hour-long coffee meeting is almost never a better place to start. Ask for a short conversation to uncover their needs.
8. Multi-Channel Outreach
You can significantly improve your open rates by using this advice. Use a different platform to communicate with the recipient, such as their LinkedIn, Phone, or Twitter.
Following that, mention that message in the subject line by writing "Hey X, sent you a request on LinkedIn" or "Gave you a call yesterday." Your open rates will significantly rise if you engage the lead across multiple platforms.
9. Two Sentence Case Study
People use social proof, a psychological phenomenon, to speed up their decision-making by imitating the behavior of others. Any form of social proof you can offer is beneficial, but using past clients is the most typical. In not more than two sentences you can list the names of any brands or clients you've previously worked with and how you helped them.
Alternatively, you have other equally good options, such as the following:
Use client endorsements
Mention the number of current customers.
Work portfolio and sample
Link to your customer testimonials
Guest posts or podcast interviews
Celebrity or industry thought leader endorsement you've received
Share your credentials or certifications
There are different ways to incorporate social proof into your email. Choose the one that best suits your strategy.
10. Timing and Follow-Ups
In order to reach busy executives whose inboxes are already full by noon, schedule your email to arrive when they arrive at work first thing in the morning. There are some general rules, but the ideal time may be dependent on your industry and the kind of leads you are aiming for.
Another way you can get them to see your emails if your timing was off initially is through follow-ups.
The follow-up is where cold email campaigns truly shine. By sending 5--6 follow-up emails to your initial cold email, you can figuratively increase your open and response rates by 2--3 times. Make the final one humorous and space them out over a period of 3-5 days each.
Conclusion: Cold Email Campaign and Effective Cold Outreach
In their most basic form, cold emails are very clear and easy to craft. While there are numerous cold email templates online for you to use for your cold email campaigns, you will definitely get good results if you adhere to all of the ground rules mentioned above. Do not forget to personalize and keep your emails brief.
Don't panic if you don't get a response right away; this happens frequently in cold email campaigns. To keep in touch with prospects in case they aren't convinced, add automated follow-ups.
Cold emailing calls for perseverance without being overbearing. Showing your prospects that you are willing to work with them to find solutions to their problems will nudge them in the right direction.
If done properly, cold emailing can be an effective lead-generation tool. You are now fully capable of creating a cold email. You're good to go if you adhere strictly to all we talked about!